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Directus vs Payload

Comparing two headless cms platforms on pricing, features, free tier, and trade-offs.

Quick summary

DirectusThe modern data stack. Directus is an open-source platform that wraps any SQL database with a REST/GraphQL API and admin app.

PayloadThe Next.js headless CMS and app framework. Payload is a code-first open-source headless CMS and app framework built on Next.js.

Feature comparison

FeatureDirectusPayload
Pricing modelFreemiumFreemium
Starting price$99/mo (cloud)$35/mo
Free tierYesYes
Open sourceYesYes
Free TierSelf-hosted freeSelf-hosted free
Image CDNYesYes
Real-timeYesNo
Self-hostedYesYes
LocalizationYesYes
Visual EditingNoYes
Structured ContentYesYes

Directus

The modern data stack

Pros

  • Wraps existing SQL databases
  • Open source
  • Flexible access control

Cons

  • UI dense for non-technical editors
  • Cloud pricing steep
Visit Directus
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Payload

The Next.js headless CMS and app framework

Pros

  • TypeScript-first code-defined schema
  • Runs inside Next.js app
  • Open source

Cons

  • Requires code deployment for schema changes
  • Younger than Strapi
Visit Payload

Which should you choose?

Choose Directus if you value open source and want the option to self-host, and a free tier is important for your stage. Choose Payload if you value open source and want the option to self-host, and a free tier is important for your stage.

Frequently asked questions

Which is better, Directus or Payload?
There is no universal “better.” For most teams, Payload is the safer default because Payload has a larger community and more third-party integrations, which often translates to better long-term support. For edge cases, the comparison table above highlights where each tool wins.
Is Directus cheaper than Payload?
Directus starts at $99/mo (cloud), while Payload starts at $35/mo. Exact costs depend on usage — check both vendors' calculators before committing.
Can I migrate from Directus to Payload?
Migration difficulty depends on how deeply Directus-specific features (APIs, SDK conventions, data schemas) are baked into your app. Most headless cms migrations take days to weeks. Both vendors typically publish migration guides — check their docs.
Is Directus or Payload open source?
Yes, both Directus and Payload are open source and can be self-hosted.
Does Directus or Payload have a free tier?
Both Directus and Payload offer a free tier.
Which is best for startups and indie hackers?
Startups usually optimize for the lowest friction to ship and the cheapest possible free tier. The one with the most generous free tier here is Payload. For production workloads, revisit the trade-offs in the feature table above.

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