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Mixpanel vs Umami
Comparing two analytics platforms on pricing, features, free tier, and trade-offs.
Quick summary
Mixpanel — Event analytics for product teams. Mixpanel is a product analytics platform focused on event tracking, funnels, and cohort analysis.
Umami — Open source, privacy-focused web analytics. Umami is a simple, fast, privacy-focused open-source web analytics alternative to Google Analytics.
Feature comparison
| Feature | Mixpanel | Umami |
|---|---|---|
| Pricing model | Freemium | Freemium |
| Starting price | $28/mo | $9/mo |
| Free tier | Yes | Yes |
| Open source | No | Yes |
| Funnels | Yes | No |
| Free Tier | 1M events/mo | 100k events/mo |
| Cookie-free | No | Yes |
| Script Size | ~30KB | < 2KB |
| Self-hosted | No | Yes |
| Event Tracking | Yes | Yes |
| GDPR Compliant | Yes | Yes |
Mixpanel
Event analytics for product teams
Pros
- Powerful segmentation and funnels
- Mature product analytics
- Good free tier
Cons
- Expensive above free tier
- Not for simple web analytics
Umami
Open source, privacy-focused web analytics
Pros
- Open source and free to self-host
- Very lightweight
- Privacy-first
Cons
- No funnels or advanced features
- Smaller community than Plausible
Which should you choose?
Choose Mixpanel if a free tier is important for your stage. Choose Umami if you value open source and want the option to self-host, and a free tier is important for your stage.
Frequently asked questions
Which is better, Mixpanel or Umami?
There is no universal “better.” For most teams, Umami is the safer default because Umami is open source, which means you can self-host and avoid vendor lock-in. Mixpanel is proprietary. For edge cases, the comparison table above highlights where each tool wins.
Is Mixpanel cheaper than Umami?
Mixpanel starts at $28/mo, while Umami starts at $9/mo. Exact costs depend on usage — check both vendors' calculators before committing.
Can I migrate from Mixpanel to Umami?
Migration difficulty depends on how deeply Mixpanel-specific features (APIs, SDK conventions, data schemas) are baked into your app. Most analytics migrations take days to weeks. Both vendors typically publish migration guides — check their docs.
Is Mixpanel or Umami open source?
Umami is open source; Mixpanel is a proprietary managed service.
Does Mixpanel or Umami have a free tier?
Both Mixpanel and Umami offer a free tier.
Which is best for startups and indie hackers?
Startups usually optimize for the lowest friction to ship and the cheapest possible free tier. The one with the most generous free tier here is Mixpanel. For production workloads, revisit the trade-offs in the feature table above.