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Plausible vs Umami
Comparing two analytics platforms on pricing, features, free tier, and trade-offs.
Quick summary
Plausible — Simple and privacy-friendly analytics. Plausible is a lightweight, open-source, cookie-free, GDPR-compliant web analytics tool.
Umami — Open source, privacy-focused web analytics. Umami is a simple, fast, privacy-focused open-source web analytics alternative to Google Analytics.
Feature comparison
| Feature | Plausible | Umami |
|---|---|---|
| Pricing model | Freemium | Freemium |
| Starting price | $9/mo | $9/mo |
| Free tier | No | Yes |
| Open source | Yes | Yes |
| Funnels | Yes | No |
| Free Tier | 30-day trial | 100k events/mo |
| Cookie-free | Yes | Yes |
| Script Size | < 1KB | < 2KB |
| Self-hosted | Yes | Yes |
| Event Tracking | Yes | Yes |
| GDPR Compliant | Yes | Yes |
Plausible
Simple and privacy-friendly analytics
Pros
- Tiny script, fast
- Privacy-first, no cookie banner
- Open source and self-hostable
Cons
- Paid only (or self-host)
- Less detailed than product analytics tools
Umami
Open source, privacy-focused web analytics
Pros
- Open source and free to self-host
- Very lightweight
- Privacy-first
Cons
- No funnels or advanced features
- Smaller community than Plausible
Which should you choose?
Choose Plausible if you value open source and want the option to self-host. Choose Umami if you value open source and want the option to self-host, and a free tier is important for your stage.
Frequently asked questions
Which is better, Plausible or Umami?
There is no universal “better.” For most teams, Umami is the safer default because Umami offers a free tier, while Plausible requires a paid plan. For edge cases, the comparison table above highlights where each tool wins.
Is Plausible cheaper than Umami?
Plausible starts at $9/mo, while Umami starts at $9/mo. Exact costs depend on usage — check both vendors' calculators before committing.
Can I migrate from Plausible to Umami?
Migration difficulty depends on how deeply Plausible-specific features (APIs, SDK conventions, data schemas) are baked into your app. Most analytics migrations take days to weeks. Both vendors typically publish migration guides — check their docs.
Is Plausible or Umami open source?
Yes, both Plausible and Umami are open source and can be self-hosted.
Does Plausible or Umami have a free tier?
Umami has a free tier; Plausible does not.
Which is best for startups and indie hackers?
Startups usually optimize for the lowest friction to ship and the cheapest possible free tier. The one with the most generous free tier here is Umami. For production workloads, revisit the trade-offs in the feature table above.